GOALS
Brand Awareness | Engagement | Advocacy
DISTRIBUTION
Web AR
TOUCHPOINT
Digital Channels
Experience
At a time when the pandemic prevented the brand from being promoted with events on the ground, Kanzi® engaged Italian consumers with a social engagement campaign by calling wellness-conscious music fans to action.
Through a minigame that mimics the stage of a virtual concert starring the Kanzi® apple, users can recharge themselves with positive energy and take a charitable action for the entertainment industry. Kanzi® will turn the energy released in the minigame into money through a fundraiser to benefit Scena Unita.
With the payoff #RechargeWithKanzi, the experience continues on the brand's Instagram channel with a special filter with which to take a snapshot to share.
Creative Idea: Viewtoo/Life Circus
Kanzi - Consorzio VOG
Kanzi x Scena Unita
Discover our works
Brief
Bringing an on-field brand awareness activity to the digital world and let the consumers feel part of a community
Idea
Minigame to recharge energy, in line with the global campaign concept "Stay charged with Kanzi®". Users can turn free action into donation
Interested in creating a similar experience for your brand? Contact us!
Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.
