For as large as it is, a product's packaging is often too small to contain all the information and value messages of the brand. However, it remains the ideal touchpoint for reaching consumers with additional content. Thanks to Connected Packaging, it is possible to overcome the space limitations of the pack, animating it and transforming it into an always-available digital portal that reaches consumers at the moment of their greatest interest, that is, when they are in front of the product itself.

With a simple QR code, brand storytelling can be brought to life by taking the consumer directly into the brand's world. Product information, such as supply chain and traceability, instructions, promotions, amplifies the trust and helps building the relationship between consumer and brand.

The same QR code can be used for all content and strategy changes because it can be updated in the cloud without reprinting the package.

Connected packaging is not simply a link to a site but a sustainable and convenient interaction space where the brand can reach consumers by surprising and engaging them in a unique way and measure the effectiveness of its messages with detailed reports, compliant with GDPR regulations.