GOALS
Infotainment I Engagement
DISTRIBUTION
App Mixed Reality
TOUCHPOINT
Zapbox, MR headset
Experience
Comprital's stand at SIGEP 2024 presented itself in a unique way, with an immersive Mixed Reality experience that guided visitors to discover the ingredients in three different 3D worlds.
Wearing the Zapbox visor for Mixed Reality, users entered the environments featuring Comprital's product lines - Speedy Classic, Vegan, Glasse - browsing through the ingredients thanks to head movements. By visiting all three worlds in succession, users could collect from a special casket the different parts of the Comprital logo and reassemble it to unlock a digital reward - a User Generated Content with the brand mascot to be shared on social networks.
The digital stand experience was also enriched with augmented reality content to browse through Alphabetum, Comprital's encyclopaedia of flavours, on a touchscreen, and for visitors to test their own taste proposal by mixing ingredients and sending their choice to Comprital.
Creativity: Viewtoo
Comprital - SIGEP
SIGEP
Discover our works
Brief
Welcoming visitors to Comprital's stand during SIGEP, an international trade fair, offering them product info with a digital and exciting customer experience
Idea
Create a fully digital stand for an immersive Mixed Reality journey through Comprital ingredients and products
Interested in creating a similar experience for your brand? Contact us!
Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.
