GOALS
Infotainment
DISTRIBUTION
AR App Embed
TOUCHPOINT
Nubiana, Rizzoli Publisher
Experience
The study of archival documents and archaeological heritage made it possible to identify those contents that due to their specific complexity needed data visualization to be understood in an immediate way.
The 7 mega infographics created with freehand drawing tell the story of the grandeur of the rescue operation and the history and details of the Nubian temple of Abu Simbel.
Readers can further delve into the topics through 33 Augmented Reality content: from animated infographics to multimedia content, photo galleries, interviews with , and immersive 360° of the temple.
Augmented Reality content also enriched the badge distributed to guests at the presentation event. A simple and immediate way to entertain the audience and stimulate their curiosity.
Creative Idea: Viewtoo
Nubiana - We Build
Nubiana
Discover our works
Brief
Enrich with infographic and multimedia content the commemorative volume dedicated by Webuild- to the rescue of the Abu Simbel temple
Idea
Use the immersiveness of augmented reality to go beyond the surface of the page and animate the content
Interested in creating a similar experience for your brand? Contact us!
Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.
