GOALS
Loyalty & Contest | Engagement | Conversion
DISTRIBUTION
AR App Embed
TOUCHPOINT
Postcards available in store
Experience
Consumers are engaged in a game that invites them to accompany Teddy's on-the-road journey with their own message and share personalized snaps on their social channels. Upon reaching three shares, users receive a discount code within the AR experience and can immediately spend it online.
Through the personalization of the user journey and the simplicity of interaction, Augmented Reality helped expand brand conversion and reach with a phygital experience.
The campaign was awarded best gamification campaign at the 2018 Promotion Awards.
Creative Idea: Viewtoo
Thun
Teddy On The Road
Discover our works
Brief
Attract a young audience by creating a customized and rewarding experience for the launch of the new product line
Idea
Create an augmented reality experience that takes consumers on a virtual journey with Thun's iconic teddy bears
Interested in creating a similar experience for your brand? Contact us!
Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.
