Enhancing Brand Awareness, differentiating the brand from the competition and attracting consumer attention, can be challenging in today's market. In this scenario, augmented reality is an effective solution because it allows opening a channel of communication that is always on and available on the most widely used device, the smartphone.

Augmented Reality is a bridge between the physical world and the digital world through which the brand can dialogue with consumers with quality and immersive storytelling, retaining current customers and attracting prospects.

By inviting consumers to interact with the product in their own environment, engagement is solicited in a completely unique way. Zappar and Layered's study on brain activity showed that attention when seeing an augmented reality campaign increases by 45 percent compared to a traditional media, while memory encoding increases by 70 percent.

Besides, a campaign in which the consumer becomes the brand's hero, say with a filter, boosts the resonance and expands the audience reached through the dissemination of User Generated Content.