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GOALS

Brand Awareness | Infotainment | Connected Packaging

DISTRIBUTION

Web AR

TOUCHPOINT

Product Label

Experience

The Noveis universe evokes a playful and convivial atmosphere, a return to the more truthful and sincere language of the Italian revival of the 1960s.


To capitalize on this unique heritage in a modern key, the experience opens up a 360-degree navigable augmented reality environment inspired by those iconic years. Through stories, flavors, and objects -flipper included-, the user relives that legendary and genuine world that Noveis has kept unchanged over time.


Starting with any of the four available labels, consumers can explore the entire product range on an ever-changing journey.


Creative Idea: Viewtoo

Noveis - Fratelli Francoli Distillerie

Noveis Line Launch

Discover our works

AC Milan

AC Milan

Dulcis in Agro

Dulcis in Agro

Comprital Sigep

Comprital Sigep

Damiano Organic

Damiano Organic

Icam Professional

Icam Professional

Lidl Italia

Lidl Italia

Angelini Pharma

Angelini Pharma

Lariosauro

Lariosauro

Comprital

Comprital

Coca-Cola

Coca-Cola

Mr. Day

Mr. Day

Vanini

Vanini

Brief

Provide the sales force with a tool to share information and values of new products in the Noveis line with HoReCa customers

Idea

Taking the consumer to the 1960s through a virtual environment to tell the story of the world of Noveis

Interested in creating a similar experience for your brand? Contact us!

Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.

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