GOALS
Connected Packaging | Engagement
DISTRIBUTION
Web AR
TOUCHPOINT
Product Label
Experience
The #BabboNataleSeiTu message of the Coca Cola campaign is amplified by the augmented reality experience. Consumers are called to action by a testimonial who appears in the framed environment and guides them to express their support for a charitable cause that Coca Cola will fund.
Votes are tallied with a single collector across all digital platforms-website, social channels, and AR experience-and returned to users in real time thus reinforcing a sense of participation in the brand's choices.
Consumers are the heroes throughout the experience and can transform themselves into Santa Claus by spreading a snapshot with a themed filter on their social networks and becoming ambassadors of Coca Cola's message of sharing.
Creative Idea: Viewtoo/The Big Now
Coca-Cola
Babbo Natale Sei Tu
Discover our works
Brief
Spread and support the #BabboNataleSeiTu Christmas campaign with digital and social content
Idea
Shorten the distance by bringing campaign testimonials into the consumer environment and turning users into Santas for social sharing
Interested in creating a similar experience for your brand? Contact us!
Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.
