GOALS
Connected Packaging | Infotainment I Tracciabilità
DISTRIBUTION
Web AR
TOUCHPOINT
Packaging
Experience
The Augmented Reality journey starts from the cocoa bar, an ideal touchpoint to intercept the consumer's peak moment of attention and lead them to Cocoa Stories told from the voices of the farmers themselves who are dedicated to growing cocoa every day.
To increase engagement, the planting is moved to the user's environment: the cocoa plant grows and from its roots another journey unfolds, the one that takes the cocoa from Peru to Italy to be processed into chocolate.
Creative Idea: Viewtoo
Vanini - Icam
Linea Bagua
Discover our works
Brief
Engage consumers on product traceability and the Icam "From bean to bar" philosophy”
Idea
An immersive portal that takes consumers to meet cocoa farmers and discover cocoa growing locations
Interested in creating a similar experience for your brand? Contact us!
Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.
