GOALS
Infotainment I Engagement
DISTRIBUTION
Web AR
TOUCHPOINT
Postcard inside the packaging
Experience
The graphic elements of the packaging come alive, opening the box to a new dimension where Campari Red Cinema comes to life, inviting the user to sit down for a special screening. The velvet curtains open and the iconic world of Campari appears on the screen with a movie trailer combining values and inspirations to the iconic cocktail.
Creative Idea: Viewtoo/FM Photographers
Campari - The Campari Group
Campari Spritz Kit
Discover our works
Brief
Enhance the product experience kit with a narrative in line with the Campari Red Passion lifestyle
Idea
Campari turns ordinary into extraordinary with exclusive immersive experience
Interested in creating a similar experience for your brand? Contact us!
Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.
