GOALS
Infotainment I Engagement
DISTRIBUTION
Web AR
TOUCHPOINT
Packaging and Brochure
Experience
The redefinition of La Preferita's distinctive characters related to research, quality and uniqueness led to the identification of a prestigious image as the symbol of the brand's new narrative: Amore e Psiche by Canova becomes the representation of the dualism that binds those who select the product and those who use it to create a work of art of taste and texture.
The ideal media to tell the new concept is Augmented Reality; the AR experience opens the doors of a real museum where artworks represent the synthesis of "ingredients that create masterpieces," the new payoff of the rebranding of La Preferita. Each room of the museum is a product focus where key messages are declined in the ingredients, sensory profile and recipes.
Creative Idea: Viewtoo
La Preferita - Comprital
La Preferita
Discover our works
Brief
Strategically define a new brand narrative and communicate the rebranding
Idea
Focus the rebranding on a strong and imaginative key visual that comes alive in Augmented Reality and makes explicit the link between those who select the product and those who use it
Interested in creating a similar experience for your brand? Contact us!
Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.
