GOALS

Infotainment

DISTRIBUTION

Web AR

TOUCHPOINT

Leaflet

Experience

Thanks to augmented reality, Lidl Italia introduces a sustainable digital tool for presenting its sustainability report. This innovative approach allows users to access and navigate the report's highlights on their smartphones, avoiding the need for printing large amounts of paper.

The use of interactivity and data visualization makes the content easily understandable and engaging. Even complex concepts are transformed into exciting discoveries, enhancing the transmission and memorization of the message.

Creativity: Viewtoo

Lidl Italia

Sulla Via del Domani - Report di Sostenibilità 2021/2022

Discover our works

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Dulcis in Agro

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Angelini Pharma

Lariosauro

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Coca-Cola

Mr. Day

Vanini

Kanzi

< GOAL

Brief

Transform the sustainability report into a more user-friendly communication tool to engage Lidl Italia's consumers in their environmental achievements

Idea

Highlight Lidl Italia's commitment to sustainable development by combining the power of data visualization with the immersiveness of augmented reality

Interested in creating a similar experience for your brand? Contact us!

Let’s talk about the campaign you imagine for your brand. We will build together the AR, VR, MR or Metaverse solution, tailored to your needs.